The Green JuJu Story


Green Juju was created by Kelley Marian in January 2014 watching her once-lively yellow lab, Bailey, struggle as a result of a cancer diagnosis the previous fall. Given Bailey’s condition at that time – struggling with a weak immune system and difficulty recovering from the biopsy – Kelley couldn’t see putting her through major surgery. Given few choices for conventional treatment, Kelley initially opted to treat her holistically.

Around that time, Kelley had been striving to overcome her own health issues with juicing and whole foods, so she decided to try the same approach with Bailey. Thanks to a raw diet, healthy fresh greens, plus Chinese herbs and acupuncture, Kelley watched Bailey transition to a healthy, happy and stronger dog. With the help of a canine nutrition specialist and after consulting with holistic and conventional veterinarians, Bailey’s fresh greens soon became known as Green Juju.

Although they had kept cancer from spreading for more than a year, Bailey would still need surgery to be cancer-free. The good news was that she was now strong enough to manage the surgery and her immune system was at a level that would provide a quick and successful recovery. As the story of Bailey and Green Juju spread, Kelley shared her research, information she’d collected and her specially developed blend. With the impact she’d seen Green Juju have on Bailey she wanted to help other dog owners.

Now Green Juju has grown to offer a variety of products, including frozen vegetable blends, hydrating bone broths, freeze-dried whole food bites, fermented pastes and pure raw goat’s milk. No matter what you choose, you’ll be offering a healthy supplement and an easy way to add fresh whole foods to your dog’s diet.

Green Juju can now be found in the best independent pet stores nationwide or ordered online for delivery to your door.

Who Are We?

Kelley Marian

President and Founder

Kelley Marian founded Green Juju in 2014 on a mission to share the health benefits of feeding natural, organic vegetables and proteins with pet parents everywhere. She launched Green Juju from her kitchen, starting with a handful of independent pet retailers in the Pacific Northwest. With her products receiving exceptional reviews, she worked quickly to expand production and make Green Juju available from coast to coast.

Today, Kelley manages all aspects of Green Juju, from product creation to marketing, sales and distribution. She lives in Seattle with her husband, Michael, their daughter, Madeline, their son, Max, and their Frenchie, Bam.

Billy Hoekman

Vice President of Nutrition and Communication

Billy Hoekman is Vice President of Nutrition and Communication for Green Juju. He is involved in formulation, product development, working with farmers, science education, and sales and marketing.

He participates frequently in expert panels and speaks nationally and internationally at venues ranging from universities and conferences to public libraries. He also serves on the board of directors for multiple organizations, attends AAFCO meetings and has numerous published articles. He is a trusted pet health advocate who specializes in turning hard-to-understand nutrition concepts into plain English.

He lives in Lancaster, PA, with his wife, Emily, their daughter, Maple, and their dog, Huckleberry.