Kelley Marian founded Green Juju in 2014 with a simple mission: to help other pet parents discover the healing and transformative power of whole foods, just like she did with her beloved yellow lab, Bailey.What began in her kitchen with a single blend of fresh greens and hope, quickly grew into something much bigger. From local shelves in the Pacific Northwest to stores across the country, Kelley has worked tirelessly to bring thoughtfully sourced, real food to pets from coast to coast.Today, she leads Green Juju with the same heart and hands-on approach that started it all, guiding everything from product creation to marketing, sales, and partnerships. She lives in Seattle with her husband, Michael, their daughter Madeline, their son Max, and their yellow lab puppy, Brody (a proud product tester).

As Green Juju’s VP of Nutrition and Communication, Billy Hoekman wears many hats. He’s deeply involved in formulation, product development, sourcing directly from farmers, and sharing the science behind why our pets thrive on real food.Billy is known for making nutrition approachable, breaking down complex science into everyday language. He’s frequently called upon to share his expertise as a speaker at conferences, universities, and industry events across the globe, and serves on the board of several pet wellness organizations. He also regularly attends AAFCO meetings and contributes to leading publications in the field.He lives in Lancaster, PA, with his wife, Emily, their daughter, Maple, and their dog, Huckleberry.

Antoine brings a uniquely full-circle perspective to Green Juju as VP of Business Development, shaped by more than two decades in pet retail, distribution, and industry leadership. With 14 years managing day-to-day operations at independent pet retailers and eight years specializing in vendor development at the distribution level, he knows exactly what it takes to help great products move—and meaningful partnerships grow. Before joining Green Juju, Antoine served as Director of Market Strategy at Pet Food Experts, where he guided emerging vendors to successfully connect with retailers and distributors. He also served on the board of the World Pet Association (WPA), chairing the Education and Retailer Engagement Committee and helping shape the direction of the industry’s largest trade show, SuperZoo. Antoine studied Hotel and Restaurant Management at Paul Smith’s College in the Adirondacks and honed his culinary skills at Le Cordon Bleu in Paris—a background that fuels his passion for real, thoughtfully crafted food. He brings that same sensibility to Green Juju, helping more pets access the good stuff and more retailers share it with confidence.

Haley King brings more than two decades of pet industry experience to her role as Executive Support at Green Juju. We mean it when we call her our unicorn — her calm presence, quick thinking, and an uncanny ability to keep all the moving parts running smoothly are truly magic at work. From managing distributor and direct orders to coordinating packaging and responding to inquiries with care, Haley is a vital force behind the scenes and a beacon of customer care.Her deep well of knowledge, steady dedication, and heart for helping others make her truly one of a kind. She lives in Eatonville, Washington, with her husband, David, and their three kids—Miley, Peyton, and Hunter on their lively mini farm filled with horses, goats, chickens, dogs, and cats, where every day is equal parts adventure and joy.